PR FAQ template

PR/FAQ outline

## Press release (future dated)
Headline: [Product] helps [audience] [outcome]
Subhead: [One sentence on availability and pricing.]
Body: Problem, then solution, proof, quote, availability.

## Customer problem
[Describe the pain in the customer's words. One paragraph.]

## Solution overview
[What the product does, without jargon. Bullets allowed.]

## Customer benefit
[Measurable outcomes: time saved, cost reduced, risk lowered.]

## Customer FAQ
Q: Who is this for?
A: [Primary user and one exclusion if needed.]

Q: How is this different from [alternative]?
A: [Honest comparison on one dimension you win.]

## Stakeholder FAQ (internal)
Q: What metrics define success in 90 days?
A: [Adoption, revenue, or retention targets.]

Q: What are the top three launch risks?
A: [Risk, mitigation, owner.]

## External risks and objections
Q: What if [common fear]?
A: [Policy, roadmap, or support answer.]